An immense social media and communications entity, Facebook has dominated much of the Western market and even Asia.
Line Corporation, however, warns the giant that “Asia is ours”.
Line Corporation, a Japan-based app company, is using a different strategy despite providing a similar product.
The corporation had used cute bunnies and bears in Japan. In Indonesia, they have used it as a classmate-connecting service based on alumni-based networks, which the company found strong.
According to Line CEO Takeshi Idezawa, the app and their endeavour would be “meaningless unless we have the top share.”
“With regard to services in Asia, I can say that we are at the forefront.”
Idezawa’s company would be battling rival services from WhatsApp, China’s WeChat and Facebook’s gigantic Messenger.
According to App Annie Ltd. Research Head Danielle Levitas, their analytics show that Line is arguably in the best position in Asia.
She said messengers thrive effectively with the plethora of stickers, emojis and other stuff you can do in messenger.
Line’s stickers have gained fame worldwide. Moon, Cony, Brown and other characters now have dolls, stationeries. Life-sized versions of the characters are used as promotional material.
However, it would face stiff competition against WeChat, especially as Line is banned in Japan. The company plans to open three shops in the country despite the ban.